NOW NOW… NOT JUST NOW.
First 100 founders get R450 of free laundry + locked-in prices forever.
Drop your number — auntie WhatsApps the moment your Cape Town suburb is live. No card needed.

as reliable as a hadeda waking you up at 5am
We collect from your stoep, we drop back at your stoep. You don't move.
Sorted by fabric, washed at the right temp, folded by hand. Stains run for cover.
Book on WhatsApp like everyone else in SA, or tap through on the app. Your call, boss.
Proper local aunties. They treat your clothes like family. The good kind.

Tap, schedule, we pull up. No shoes, no stress, no judgement on the pile.

Auntie's team washes by fabric, by colour, by temperament. Stains run for cover.

Fresh, folded, and back in your cupboard before your group chat replies.

More time for the things and people you actually love. Auntie included.
You deal with Cape Town weather and family group chats. We'll deal with the socks.

No hidden fees. No "service charges." Just clean laundry, fair prices.
Everyday laundry, washed, dried and folded the way your ma would do it.
For when you have clothes, just not crisp ones. Auntie presses them properly.
Just a wash, no drying. For folks with their own line and load-shedding-proof plans.
Washed already but the weather said no? Auntie will dry it proper.
Already washed? Auntie will make it crisp. Priced per piece, from a shirt to a full basket.
Suits, dresses, leather, duvets, blankets, curtains. The fancy stuff, priced per piece.
Need something special? WhatsApp auntie. She's flexible like that.
Auntie's only taking 100 founder members before launch. They get the best price for life, free washes, and a seat at the table. Closes 31 May.
Auto-applied. R450 of laundry on auntie. No code, no small print.
When we raise prices later, yours stays where it started. Forever.
Whichever suburb fills its founder spots first, we open in that one first. Bring your hood with you.
A private WhatsApp group with us, the crew, and the first 100. You tell us what to build.
No card needed. WhatsApp signup only.
June 2026, my friend. WhatsApp lands the moment your area is live. Sooner than the Springboks win another World Cup, sharp?

"We started Now Now Laundry because losing weekends to the washing machine? Ja, no. We wanted what every Capetonian wants: clothes that fold themselves while we hike, surf, or recover from Friday night. We're a small Cape Town team. You're our first 100. We will not let you down, sharp?"
· The auntie crew
"Now now. Not just now…"
Most people scroll past three forms before they fill one out. This is form three. Don't be the one who waits and then cries when the queue is long.