Now Now Laundry
🔥 63/100 founder spots · Closes 31 May

AUNTIE'S ALREADY
ON THE WAY.

NOW NOW… NOT JUST NOW.

First 100 founders get R450 of free laundry + locked-in prices forever.

  • R150 off your first three washes (R450 value)
  • Founder pricing for life — your rate, locked
  • Direct WhatsApp line to auntie and the crew

Drop your number — auntie WhatsApps the moment your Cape Town suburb is live. No card needed.

What's your number?

Auntie WhatsApps the second she's parked outside your block. Yebo.

🇿🇦 +27

By tapping you agree to receive WhatsApps from Now Now Laundry. No spam, no nonsense. Auntie's not that kind.

Get on the list, my child.
Auntie on her Now Now Laundry scooter
The auntie promise

Things you can count on.

as reliable as a hadeda waking you up at 5am

Door-to-door, every time

We collect from your stoep, we drop back at your stoep. You don't move.

Cleaner than your excuses

Sorted by fabric, washed at the right temp, folded by hand. Stains run for cover.

WhatsApp or the app

Book on WhatsApp like everyone else in SA, or tap through on the app. Your call, boss.

Real aunties, real care

Proper local aunties. They treat your clothes like family. The good kind.

How it works

Easy as 1, 2, 3, 4

We collect
01We collect

Tap, schedule, we pull up. No shoes, no stress, no judgement on the pile.

We clean with care
02We clean with care

Auntie's team washes by fabric, by colour, by temperament. Stains run for cover.

We deliver
03We deliver

Fresh, folded, and back in your cupboard before your group chat replies.

You enjoy
04You enjoy

More time for the things and people you actually love. Auntie included.

Sweat · Wash · Fold · Repeat

Let Auntie do the heavy lifting.

You deal with Cape Town weather and family group chats. We'll deal with the socks.

Auntie lifting weights — heavy lifting handled
Pricing

Cheaper than therapy. Trust.

No hidden fees. No "service charges." Just clean laundry, fair prices.

🧺
R45 per kg
Wash, Dry & Fold

Everyday laundry, washed, dried and folded the way your ma would do it.

Sort by colour & fabric
Eco-friendly detergent
Folded neatly, your way
Minimum 3kg
CATEGORIES
EverydaySportswearPJsSocks & Underwear
👔
R65 per kg
Wash, Dry & Iron

For when you have clothes, just not crisp ones. Auntie presses them properly.

Hand-ironed & hung
Steamed for delicates
Hangers included
Minimum 3kg
CATEGORIES
Shirts & BlousesTrousersDresses & SkirtsOuterwear
🫧
R37 per kg
Wash Only

Just a wash, no drying. For folks with their own line and load-shedding-proof plans.

Sort by colour & fabric
Eco-friendly detergent
Spun & bagged damp
Minimum 3kg
CATEGORIES
EverydaySportswearBulk loads
☀️
R40 per kg
Dry Only

Washed already but the weather said no? Auntie will dry it proper.

Tumble or air dried
Fluffed & folded
No shrinking, promise
Minimum 3kg
CATEGORIES
EverydayTowelsBulk loads
🪡
Per item
Ironing Only

Already washed? Auntie will make it crisp. Priced per piece, from a shirt to a full basket.

Per-item pricing
Hung or folded
No re-washing needed
CATEGORIES
Shirt R35T-Shirt R30Pants R32Shorts R22Full Basket R225
Per item
Dry Cleaning & Bedding

Suits, dresses, leather, duvets, blankets, curtains. The fancy stuff, priced per piece.

Per-item pricing
Stain consultation
Garment-bag delivery
CATEGORIES
Dry CleanEvening WearLeatherDuvets & BlanketsCurtainsHome Linens

Need something special? WhatsApp auntie. She's flexible like that.

The Auntie's Founder Club

First 100 only. Worth it.

Auntie's only taking 100 founder members before launch. They get the best price for life, free washes, and a seat at the table. Closes 31 May.

37 of 100 founder spots claimed63 left
🎁
R150 off your first three washes

Auto-applied. R450 of laundry on auntie. No code, no small print.

👑
Locked-in founder pricing for life

When we raise prices later, yours stays where it started. Forever.

🚐
First in your suburb

Whichever suburb fills its founder spots first, we open in that one first. Bring your hood with you.

💌
Direct line to auntie

A private WhatsApp group with us, the crew, and the first 100. You tell us what to build.

No card needed. WhatsApp signup only.

FAQ

Auntie answers the usual chirps.

Anything else? WhatsApp auntie.

June 2026, my friend. WhatsApp lands the moment your area is live. Sooner than the Springboks win another World Cup, sharp?

Auntie — the brand persona
From the founders

"We started Now Now Laundry because losing weekends to the washing machine? Ja, no. We wanted what every Capetonian wants: clothes that fold themselves while we hike, surf, or recover from Friday night. We're a small Cape Town team. You're our first 100. We will not let you down, sharp?"

· The auntie crew

"Now now. Not just now…"

Be first when auntie pulls up.

Most people scroll past three forms before they fill one out. This is form three. Don't be the one who waits and then cries when the queue is long.

What's your number?

Auntie WhatsApps the second she's parked outside your block. Yebo.

🇿🇦 +27

By tapping you agree to receive WhatsApps from Now Now Laundry. No spam, no nonsense. Auntie's not that kind.