Now Now Laundry← Back to the homepage

Privacy Policy

Last updated: 28 May 2026

Now Now Laundry ("we", "us", "the auntie crew") cares about your personal information. This policy explains what we collect, why we collect it, what we do with it, and the rights you have over it. It applies to the website at nownowlaundry.co.za and any service we provide before and after our June 2026 launch.

1. Who we are

Now Now Laundry is a Cape Town–based pickup-and-delivery laundry service. Our Information Officer for the purposes of the Protection of Personal Information Act 4 of 2013 (POPIA) is Allan Perrottet. You can reach the Information Officer at allan.perrottet@decommerce.com.

2. What we collect

During the pre-launch period, we collect only what we need to add you to the waitlist and notify you when we go live:

  • · Your mobile phone number (used as your unique identifier on the waitlist)
  • · Optionally, your email address (only if you opt in for the R150 voucher)
  • · Optionally, the suburb you give us if you tell us where you live
  • · Marketing-attribution data: which ad or link brought you to the site (UTM parameters), the previous page you came from (HTTP referrer), and whether a friend's referral code was applied
  • · Server logs (your IP address and browser at the moment you submitted the form) for fraud and abuse prevention

We do not collect bank cards, ID numbers, addresses, or geolocation during the pre-launch period.

3. Why we collect it

  • · To send you a WhatsApp the moment we go live in your suburb
  • · To send you the R150 founder voucher and onboarding emails (only if you provided an email)
  • · To award referral credits when a friend joins using your unique code
  • · To measure which marketing channels work, so we don't spend money badly
  • · To prevent fraud and abuse

4. Who we share it with

We use a small number of trusted service providers to make the waitlist work. Each one is bound by confidentiality and only sees what they need to do their job:

  • · Supabase — stores the waitlist database (data hosted in Frankfurt, EU)
  • · Vercel — hosts the website
  • · Resend — sends transactional emails (the voucher, founder welcome)
  • · Cloudflare Turnstile — prevents bot signups
  • · Meta (Facebook) Pixel — measures the effectiveness of our Facebook and Instagram advertising. The pixel records that a visitor reached our site and whether they joined the waitlist, using cookies. It does not receive your phone number or email address. You can opt out by using a browser-level ad-blocker or by adjusting your Facebook/Instagram ad preferences at facebook.com/adpreferences.

We do not sell your phone number or email address. We do not share your contact details with advertisers. The Meta Pixel records an anonymous conversion event ("a visitor joined the waitlist") used to optimise ad delivery — it does not transmit your personal contact details to Meta.

5. How long we keep it

We keep your phone number on the waitlist until you ask us to delete it. After launch, if you become a customer, we'll keep your information for as long as you have an account with us, plus 5 years after you stop using the service (this is required by South African tax and consumer-protection law). If you never become a customer, we'll delete you from the waitlist 24 months after the launch.

6. Your rights

Under POPIA you have the right to:

  • · Ask what personal information we hold about you
  • · Ask us to correct anything that's wrong
  • · Ask us to delete your information (we may have to keep some of it if law requires)
  • · Withdraw your consent to receive marketing at any time
  • · Object to us processing your information
  • · Lodge a complaint with the Information Regulator if you believe we've mishandled your data

To exercise any of these rights, WhatsApp us or email allan.perrottet@decommerce.com. We'll respond within 30 days.

7. The Information Regulator

If you're not happy with how we handled a privacy concern, you can complain to:

The Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Email: inforeg@justice.gov.za
Website: inforegulator.org.za

8. Changes to this policy

We'll update this policy as we add features. The "last updated" date at the top will change. If we change anything material, we'll WhatsApp the people on the waitlist.